The Stakeholder Approach to Maximizing social value
강연자/제작자 Sanker San,C. B. Bhattacharya
"Do well by doing good" is now a mantra for many leading companies.
Yet C. B. Bhattacharya, Sankar Sen and Daniel Korschun, authors of Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, offer research showing that very few stakeholders -- including consumers, investors and employees -- are aware of what companies are doing to be socially and environmentally responsible.
Wharton management professor Witold Henisz spoke with two of the authors, Bhattacharya and Sen, about why caring about the social and environmental concerns of your stakeholders makes good business sense.